Logroño City Council Logroño is the capital of La Rioja, a unique enclave where tradition and modernity are combined. A dynamic city with a growing business sector. Logroño is a candidate to be elected European Green Capital and the City Council is launching multiple initiatives to advance the ecological transition and the circular economy in the city. At the same time, its determined commitment to innovation and the creation of companies constitutes another fundamental element for the emergence of the Circular Urban Challenge initiative promoted by the City Council of Logroño. Ecoembes-TheCircularLab TheCircularLab is the Ecoembes open innovation center in circular economy located in Logroño, which focuses its activity on the study, testing and development of best practices in the field of packaging and its subsequent recycling.Ecoembes is the non-profit organization that takes care of the environment through recycling and eco-design of packaging in Spain. Ecoembes makes it possible for plastic containers, cans and cartons (yellow container) and cardboard and paper containers (blue container) to have a second life.